The idea

From utter chaos to a spark of genius

A powerful idea rests at the heart of any successful venture. But the road to the idea is a winding path of fateful decisions. The problem, the market and the technology in the hands of the inventor lead in a direct path to the mission that the organization will fulfill.

This lecture lays out the mental path of ideas, the crystallization process, and allows participants to experience a variety of brilliant techniques to "break through" their consciousness and produce ideas with significant business potential in Bezeq.