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Problem = Opportunity

Painful problems are always business opportunities

Two Africans decide to turn macadamia nuts into "pure gold" and save its agriculture from the dying continent of Africa.

In their noble way, they make hundreds of thousands of farmers prosper, but also build a huge financial empire.  

Problems are at the heart of entrepreneurial endeavor. Locating the problem and understanding the pain it creates in people's lives reveals enormous business opportunities  That no one has yet leveraged.

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