Thomas Edison turns to the tycoon J.P. Morgan to raise capital to fund his research through direct electricity. Together with him he creates the electricity infrastructure that allows the US to become a superpower. How much will each bulb cost? Is the business model based on the bulbs or on the power consumption? And can it all be turned into a sustainable business?
 

Raising capital, business model and revenue strategy are among the most complex tasks facing entrepreneurs. The Capital series provides in-depth tools for financial planning, capital raising presentations and aspects of working with investors of various types.