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Go to Market

First 100 days of penetrating a new market

How does the sewage shed passing through the center of a village affect the distribution channels of a courier company?

Where are the customers of an Internet company located in a bustling metropolitan area?

And how can beliefs about witchcraft prayers redirect the lending system in the South American region?

These are just some of the amazing things that can happen to an organization that tries to penetrate the market. In this fascinating lecture we will examine the four main axes and the actions he performs upon entering new territory.

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