Abante, the Brazilian credit giant, operates exclusively in the slums and pavilions (ghettos) about 100 km from the city.

Jentra, the Mexican bank for the poor, makes sure to leave each customer a small tree in his home, a reminder of the growth of his business, but also opened for another visit by its agents.

​

The market is one of the most significant factors in the success of a business venture. The Markets series details the methods for market analysis, competition research and finding the competitive advantage that will make all the difference.