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Cross the stormy waters of the competitive landscape

A formidable competition, requiring aggressive strategy and deep pockets, or a pristine market that requires graded education and clever thinking?

The 'ocean' in which a business is run will influence, more than any other factor, its success in generating value for its customers and successfully dealing with competitors. A red-blue ocean workshop sheds light on an amazing methodology for mapping the competitive landscape and identifying the competitive advantages that will lead to a business victory. 

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